I'm a huge 90s makeup fan and this color reminds me of the 90s red lip we used to see all the time on the red carpet and runway. The color is dead on 90s style and I found that if you use less you can even use it as a lip stain. It IS a super matte formula so it's dry to the touch. I always use a gloss over top of all my matte liquid lipsticks because I like a glossy lip. The color is just sublime I am super happy about this purchase.