I have a ton of colorful highlighters and really wanted a red. At first glance this looks really pink. I decided to compare it to the original Mars melter from kaleidos makeup(a redish pink to peach highlighter) and to monster from colourpop (a pink highlighter). Once i saw it next to those it's much more red than I initially thought and the shift helps a lot with that. It goes from red to peach to gold. It's like a pinky red kind of color if that makes sense. But red nonetheless. The formula blends well and looks great in the inner corner.